Zelmer is a leading Polish manufacturer of small household appliances, such as vacuum cleaners, mincers, mixers, juicers, kettles and cutters. Its product range also includes microwave ovens, coffee makers, irons, scales and hair styling appliances. The company has a major share in sales of household appliances in foreign markets, as it exports its products to 27 countries worldwide. In the opinion of consumers, Zelmer stands for durability and reliability, and it has been building its brand for over 60 years.
Zelmer is among the oldest but at the same time the most rapidly growing Polish brands. Reliability, functionality and modern design - these are the advantages which help Zelmer effectively gain the market of small household equipment, not only in Poland but also elsewhere in Central and Eastern Europe. In 2001, the Zelmer state-owned enterprise with its registered seat in Rzeszów was transformed into a joint-stock company, and the shares of Zelmer SA were first listed at the Warsaw Stock Exchange in 2005. The company opened a new factory in September 2011 in Rogoźnica near Rzeszów. It is one of the most innovative plants of this type worldwide. There are 13 production linescommissioned there, specialising in manufacture of vacuum cleaners and kitchen appliances. The whole production process takes place at that factory – starting with materials processing, to finished product packaging. On 22nd March 2013 BSH became a majority shareholder of Zelmer S.A. In effect Zelmer is now a part of the BSH Group. Both companies Zelmer and BSH are going to closely cooperate in Poland and on other markets.
Today, Zelmer brand is the market leader of small household appliances in Poland, with a major share in sales on worldwide markets, offering vacuum cleaners, irons and other top quality appliances. Zelmer products have obtained numerous functional patents and solutions that have been appreciated by consumers for years. The company's reliability is recognized each year with many quality awards and honours, such as - among others - Good Product Consumer Choice, Consumer Laurel, or Discovery of the Year. Zelmer has also been repeatedly awarded for the unique design of its products, including the Top Design Award or Dobry Wzór (Good Design).