Founded by a Frankfurt industrialist as Weintraub & Co Gmbh in 1884, the company filed its commercial name in December 1909: Rowenta, inspired by the name of its creator, Robert Ferdinand August Weintraud. At the time, Rowenta was already known for influential, quality design of refined office supplies, smoking paraphernalia, lighting and time pieces....

While the electronic age sees the digitalization of information, inspiring the birth of the first computer, Rowenta launches its 1st iron with thermostat and ceramic heat elements. A revolution for an era crazy about innovation The brand uses this latest innovation to introduce its new logo; the famous red and black square.

Rowenta redefines the art of entertaining, selecting the natural simplicity of ceramic for its new kettle, molded in one simple form, a back to the basics approach that returns this hand made object to its noble origins. With Liberty Pressing, Rowenta favours soft curves and tubes for a compact style that recalls the futuristic design of the Silence Force Cyclonic vacuum.